About Us

The brand was originally Founded in late December 2014 by Lloyd White and James Davidson.  Lloyd worked full time as a Mechanical Engineer and part time as an International Model/Actor based in the UK.  James was in full time study at a top business university in Perth Australia.

The pair united in 2014 through the social network with a joint idea to create the brand JAMES LLOYD.  With Lloyd's vision and passion for fitness/fashion wear and a background with CAD he was able to put his thoughts into design and produce the stunning launch range to date.

The brand was finally launched to market in 2016 but later that year James and Lloyd decided to part ways for various reasons (distance being a large factor) so then Lloyd decided to move forward with the brand and pursue his passion here in the UK.

The vision with JAMES LLOYD is to provide a cool new style for the fitness and lifestyle enthusiast.  To continue using Lloyd's enthusiasm to produce the finest Male and Female clothing with an edge.

We would like to say a huge thank you to all those who have supported the brand, we cannot wait to show you what we have in mind for the future ahead.