About Us

James Lloyd

The brand was originally Founded in late December 2014 by Lloyd White.  Lloyd worked full time as a Mechanical Engineer and part time as an International Model/Actor based in the UK when he decided to pursue his vision of owning his own clothing label.

The brand was launched to market in 2016 by Lloyd with his vision to provide a cool new style for the fitness and lifestyle enthusiast, to continue using Lloyd's enthusiasm to produce the finest Male and Female clothing with an edge.

We would like to say a huge thank you to all those who have supported the brand, we cannot wait to show you what we have in mind for the future ahead